I represented my client to collaborate with Allied Universal Marketing and Paramount Pictures to create a marketing campaign to attract potential customers to my client while also building local interest in the upcoming film, Mission Impossible: Dead Reckoning: Part One

We created a challenge to complete one of my clients' escape rooms in a certain time to win tickets to a pre-screening of the film at a local theatre. To build interest, we utilized one of my client's escape rooms as a backdrop set and photographed a staff member dressed in a traditional action hero/secret spy costume to pay homage to Tom Cruz's character in the movie. We utilized this photo, as well as additional supporting graphics, to promote a "challenge" to complete one of our escape rooms under a target time to win tickets to an advanced screening of the movie to be hosted at a local theatre.

My client saw a 80% increase in online engagement and a 50% increase in overall reach during the promotion, as well as an estimated 25% increase in sales. Allied Universal Marketing also shared a notable increase in local interest in the film, and expressed satisfaction with the project's results, which created a long lasting partnership between the agency and my client for future promotions.