I represented my client to collaborate with Allied Universal Marketing and Universal Studios to create a marketing campaign to attract potential customers to my client while also building local interest in the recent film, Five Nights at Freddy's.

We repeated our previous challenge to complete one of my clients' escape rooms within certain time to win tickets to a pre-screening of the film at a local theatre, as this method was found to be both simple, inexpensive, and successful. To build interest, we primarily utilized organic engagement on Instagram to promote the the collaboration. We created the promotional graphic as a direct reference to the first video game of which the movie is based on to capture the attention of existing fans of the franchise, while ensuring the idea was clear enough that someone unfamiliar with the games would still understand the intent.

My client saw a ~50% increase in online engagement and a 20% increase in overall reach during the promotion, as well as a 20% increase in sales. Additionally, while we were never given exact numbers, we were informed that the promotion was successful in creating a notable increase in local consumer interest for the film's release.